Hi beauties! We have something to celebrate because Paula's Choice is 25 years old! 🥳 We dared to do things differently: using only ingredients that research has proven to work. At Paula's Choice, we think it's important to make our research public and come up with facts because Beauty Begins with Truth. We would like to thank our community for all the support, we couldn't do it without you! ❤️ Learn more about how Paula's Choice originated and our founder Paula Begoun via this link: When did you first get to know Paula's Choice? 🤩 Love, Paula's Choice team