This is my favourite palette of all time for multiple reasons; the colourstory, the shadow formulas and the price! This cllourstory is my holy grail because I am a blue purple pink end of the colour spectrum type of gal, and this has it all! Aside from maybe one redundant colour… the story has everything you need to achieve endless, full gradient blends in different colours, shades and temperatures. It has the lightest of light to blend out, mid tones and the deepest colours for a pro blend. Warm and cool tones are present and abundant too. But getting to the biggest reason this palette shot to the top of my list without hesitations which is the phenomenal formula! These are sooo pigmented but unlike pure pigments, they have blendability the house down boots. The colour does not stick, blend into nothing or muddle up into gray like many do. The colour lays down to full opacity almost right away and blends like a dream. Even colours that do not typically blend together like teal and pink will do so easily. To tie it all together… this palette costs around $30 and is on sale frequently. It is amazing because palettes 3 times the cost don’t touch this palette. It is just soooo good, I will never get tired of recommending this.