e.l.f. Cosmetics Power Grip Primer + Niacinamid

best start to my makeup routine. its a sticky (in a good way) goodness. it helps with application of makeup and also allows the makeup to stay on hours on end. plus it has niacinamide, so its a complete win-win

The e.l.f. Power Grip Primer (pink version) has completely transformed how my makeup wears. The texture is smooth but has that perfect tacky finish that grips foundation all day without feeling heavy. My skin looks more even and my makeup stays flawless for hours — no sliding, no patchiness, even in humid weather. It’s also gentle on my skin and works beautifully under both matte and dewy foundations. For the price, the quality is unreal. 100% recommend!

OMG!!! genuinely such a good product for such a low price?? it’s such a good primer and honestly i’m never going to use any other products tbh! not only does it last long for me but it’s not only cute packaging but it’s also worth the price! it actually sticks to my face and i genuinely feel like my makeup is STUCK to my face.

It lasts long holds my make up well doesn’t go patchy. The only thing I would change is less shine as I have olily skin but otherwise loooooove this. Enjoyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyuyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy