Rimmel London Volume Flash Mascara X10

If we’re talking value, £7.99 feels fair for a drugstore mascara The packaging is standard. Though I do have a bone to pick with the security label plastered across the lid, it peels off at the corners and you’re left with a sticky residue that clings to your fingers every time you unscrew it, so throughout my useage, I didn't want to risk taking it all off, it's minor, but maddening. The wand is actually quite nice. Light, easy to handle, with bristles that grip the lashes well without feeling scratchy. The shape gives you decent control and reach, especially on those stubborn corner lashes, I have vitiligo, and because of this my lashes are pure white, it does a great job of not only covering these, but making it easy to get right to the little ones! The formula claims to be a “Next Generation Quick-Bond Lash Inflating Formula” with a “unique gel texture.” It’s wet! Very wet. To the point where I had to scrape off most of the product back into the tube unless I wanted to recreate spider season on my eyelids. Once you manage to tame the excess, though, the payoff is actually lovely. One coat gives a very black finish that grabs the lashes nicely and adds visible length and volume without feeling heavy. It dries down quickly, doesn’t flake or smudge at all. I've already replaced this for now, but if i'm in a scrimp or find myself without a mascara, I would go back to this for sure.