John Frieda Luxurious Volume Touchably Full Shampoo for Colour-Treated Hair maintains volume and texture of freshly coloured hair. Formulated with a specialised volume polymer. John Frieda Luxurious Volume Touchably Full Shampoo for Colour-Treated Hair adds space between hair strands, helping maintain the texture and volume of freshly coloured hair. The end result is boosted volume with increased stylability and touchably soft, natural-looking fullness."