For more than three decades, Paula Begoun has been doing what virtually no one in the beauty industry does: telling the truth. Long before formulating her own products, Paula herself was plagued by pimples and eczema - desperately looking for products that would improve her skin. Read Paula's story below 👇🏽 1985 ✨ Paula herself publishes her first bestseller, Blue Eyeshadow Should Be Illegal, and is a guest at the Oprah Winfrey Show, where she gets The Cosmetics Cop as a nickname. 1995 ✨ Paula's Choice is launched as one of the first online beauty brands. 2000 ✨ One of the first in the industry, Paula's Choice launches a leave-on-exfoliant. The 2% BHA Liquid Exfoliant soon becomes a global bestseller. 2008 ✨ Beautypedia is launching. 2015 ✨ The first eye cream will be launched after 90% of customers asked for it. 2021 ✨ Paula's Choice is 26 years old! Today, this means we've been there for you and your skin for more than 26 years. Celebrate our birthday with us and enjoy 15% off our most iconic products. 🤩