Genabelle’s first and hero product, the PDRN Rejuvenating Cream, is a pioneer in the world of K-beauty! This soothing, skin-reviving moisturiser is formulated with 1,000ppm medical-grade PDRN (short for Polydeoxyribonucleotide), a DNA-derived ingredient you might have seen discussed on your social-media feeds thanks to its interesting source: salmon sperm. While dermatological procedures that incorporate PDRN have been available in Korea for some time, Genabelle is one of the first brands to infuse the ingredient into topical-application skincare products, creating serums, moisturisers, and toners that help to calm irritation, brighten skin tone, boost elasticity, and optimise your skin’s moisture levels.